Online Civic Culture Centre (O3C) - Dr. Scott Wright seminar

  • 18 November 2019
  • 10:00-11:00
  • Brockington Building, Room U.1.12

Dr Scott Wright (Department of Media and Communication, University of Melbourne, Australia): "Sluts and soyboys: MGTOW and the production of misogynistic online harassment."

Men Going Their Own Way (MGTOW) are a separatist Manosphere group (digital manifestation of the Men’s Liberation Movement) who focus on individualistic, self-empowering actions as opposed to traditional collective actions typical of Men’s Rights Activists and Incels. This study investigates how the ideology and rhetoric of MGTOW propagates and normalizes misogynistic beliefs through online harassment, using a multi-phased content and thematic analysis of 10,280 tweets from three of the most active MGTOW users on Twitter. The findings document a link between the MGTOW ideology and toxic masculinity, showing that the online harassment generated is deeply misogynistic and polices the boundaries of a heterosexual, hegemonic masculinity. MGTOW’s appeals to rational thinking makes it seem like common sense. The article develops new knowledge about the heterogeneous nature of the Manosphere and its constructions of masculinity.

Note: Scott’s talk and the discussion will be via videoconference.

More information about 03C at: /research/online-civic-culture-centre/research-projects/

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