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Programme summary

1. Programme Aims

• Develop students’ analytical and problem solving skills by investigating and evaluating the factors affecting the innovation process, and its application in creative organisations
• Use academic and action-based learning to gain insight into the creative industries environment and complexity of the innovation and design processes
• Develop students’ understanding of creative industries business models and user-centred innovation opportunities
• Equip students to use design and strategy tools to develop solutions to business innovation problems
• Enhance students’ communication and team working skills to improve their effectiveness in the contemporary business environment

2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:

• UK Quality Code for Higher Education, The Quality Assurance Agency for Higher Education, April 2012, especially Part A: Setting and maintaining academic standards:
  • The Frameworks for Higher Education Qualifications in England, Wales and Northern Ireland (FHEQ), the QAA, August 2008
  • Master’s Degree Characteristics, the QAA, March 2010
  • The Higher Education Credit Framework for England, the QAA, August 2008
• The Quality Code, Part B: Assuring and enhancing academic quality
  • Chapter B1: Programme Design, Development and Approval
  • Chapter B3: Learning and Teaching
  • Chapter B4: Enabling student development and achievement
  • Chapter B6: Assessment of students
• Master’s Degree Subject Benchmark for Business and Management, the QAA, 2007

3. Programme Learning Outcomes

3.1 Knowledge and Understanding

On successful completion of this programme, students should be able to demonstrate knowledge and understanding of…

• K1 The complexity of the innovation process and its importance in the current economic environment
• K2 The relevance of effective business models, creativity and technology to performance in the creative industries
• K3 The interrelationships between an organisation’s internal and external environments and its market performance and potential
• K4 The usefulness of a systematic design process to assist in problem-solving and implementation of sustainable solutions

3.2 Skills and other attributes

a. Subject-specific cognitive skills:

On successful completion of this programme, students should be able to…

• C1 Analyse data and information relating to innovation management in creative organisations in order to make effective decisions
• C2 Recognise the importance of innovation and the components of innovation management and the value of systematically harnessing creative ideas in order to influence organisational success.
• C3 Recognise the benefits of self ­reflection for personal development

b. Subject-specific practical skills:

On successful completion of this programme, students should be able to…

• P1 Apply business analysis and design thinking tools to effectively evaluate innovation problems in the creative industries and produce solutions
• P2 Research and synthesise market information and apply analytical tools in order to advise on strategic positioning and implementation planning for innovative ideas
• P3 Demonstrate effective communication to persuade and influence stakeholders

c. Key transferable skills:

On successful completion of this programme, students should be able to… 

• T1 Develop, select and use appropriate investigative and research skills
• T2 Critically evaluate a range of academic and industry sources and effectively summarise these in a range of written formats
• T3 Work flexibly and creatively in a team whilst recognising the contribution of individuals with a range of diverse skills
• T4 Communicate effectively with specialist and non­specialist audiences

4. Programme structure

Semester 1, 2020/21 (January 2021)

Semester 2, (February to June 2021)

Compulsory Modules (45 credits)

 Optional Modules (students should select 15 credits)

Semester 3, 2020/21 (June to September 2021)

Compulsory Module (60 credits)

 Semester 1, 2021/22 (October 2021 to January 2022)

Compulsory Modules (60 credits)

5. Criteria for Progression and Degree Award

In order to be eligible for the award, candidates must satisfy the requirements of Regulation XXI.

All modules available in the Special Assessment Period (SAP) unless specified in the Module Specification.

6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification

Not Applicable