Programme Specification
BSc (Hons) Business Analytics (2020 entry)
Academic Year: 2020/21
This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.
This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our .
This specification should be read in conjunction with:
- Reg. XX (Undergraduate Awards) (see
- Module Specifications
- Summary
- Aims
- Learning outcomes
- Structure
- Progression & weighting
Programme summary
Awarding body/institution | ÌìÌÃÊÓƵ |
Teaching institution (if different) | |
Owning school/department | School of Business and Economics |
Details of accreditation by a professional/statutory body | |
Final award | BSc /BSc DPS/BSc DIntS |
Programme title | Business Analytics |
Programme code | BSUB45 |
Length of programme | The programme has three streams: the ‘Placement Stream’, the ‘Study Abroad Stream’ and the ‘Split Stream’. In addition, and in accordance with Senate Regulation XI, the Placement Stream leads to the Diploma in Professional Studies (DPS); and the Study Abroad and Split Streams lead to the Diploma in International Studies (DIntS). The duration of the programmes is six semesters, plus one academic year, the third academic year (Part I) occurs between Part B and Part C. Students following the Placement Stream are required to spend Part I undertaking professional training; those following the Study Abroad Stream are required to spend Part I at an approved academic institution; those following the Split Stream are required to spend six months of Part I undertaking professional training, and the other half of the year studying at an approved academic institution. |
UCAS code | N2N1 |
Admissions criteria | |
Date at which the programme specification was published | Fri, 11 Sep 2020 10:27:41 BST |
1. Programme Aims
The focus of this programme is on the areas of business that require highly developed quantitative and qualitative analytical skills in dealing with ‘big data’ and training in knowledge and information systems management.
Within this general aim, the programme specifically seeks to:
- To provide students with an intellectually-stimulating environment within which they can develop knowledge, concepts and skill of the major academic disciplines of business and management;
- To facilitate close links with industry and professional bodies through experience in a professional placement and/or a study abroad scheme;
- To enable students to develop a comprehensive understanding of the concepts, critical thinking and numeracy skills necessary for management problem solving in national and international contexts;
- To develop analytical approaches and useful practical skills for working with “big data”;
- To develop a deep understanding of information systems management, its importance to business and its role in effective decision making;
- To equip graduates with the knowledge, skills and understanding to pursue a career in the field of business analytics or wider management.
2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:
- General Business and Management Benchmark Statement
- The Framework for Higher Education Qualifications
3. Programme Learning Outcomes
3.1 Knowledge and Understanding
On successful completion of this programme, students should be able to demonstrate relevant knowledge and understanding of:
K1 The domestic and international context in which business operates (including economic, social, legal, technological, ethical and political factors);
K2 Key corporate functions (including marketing; accounting; human resource management; and global operations);
K3 The behaviour and management of people in a national and international context;
K4 Corporate responsibility including the need to manage responsibly and behave ethically in relation to social, cultural, economic and environmental issues;
K5 The utilisation of modelling and analytical techniques to management and decision making;
K6 The application and impact of information systems and communication technologies to business and management;
K7 The cultural, ethical, legal, political and social issues concerning the wider uses of data and information;
K8 The development and utilisation of computer programs, and utilisation of packages, for analytics.
3.2 Skills and other attributes
a. Subject-specific cognitive skills:
On successful completion of this programme, students should be able to:
C1 Relate business analytics theory to practice in both national and international contexts;
C2 Formulate and solve both structured and unstructured business analytics problems;
C3 Use critical thinking, analysis and synthesis to comprehend and evaluate complex issues in a wide range of business analytics and management decision-making contexts;
C4 Advise on business decisions using appropriate qualitative and quantitative skills, including the ability to identify and evaluate a range of alternative solutions.
b. Subject-specific practical skills:
On successful completion of this programme, students should be able to:
P1 Communicate (including orally and written) in a business analytics context, using a range of styles and media;
P2 Make use of a wide range of information technologies and solutions in a business analytics context;
P3 Conduct research using a variety of business analytics methods and sources of information;
P4 Apply appropriate quantitative skills, data modelling and computational methods to business problems and decision-making;
P5 Specify, design and construct computer-based systems and web-based technologies to meet users' needs.
c. Key transferable skills:
On successful completion of this programme, students should be able to:
T1 Self-manage their own learning and development, including a readiness to accept responsibility, work independently, be adaptable, resilient, self-starting and organised;
T2 Demonstrate self-awareness through reflective practice and appreciate the need for continuing professional development;
T3 Work in teams and demonstrate leadership, team-building and project management skills;
4. Programme structure
Students must have a total modular weighting of 120 credits per year. This must include the compulsory modules. The remaining optional modules must be chosen to give a 60:60 split over the two semesters.
INTRODUCTORY MODULES
4.1 Part A
Semester 1 and 2
Compulsory modules (60 credits)
Code |
Title |
Credits |
BSA007 |
Skills for Study, Placement and Employment |
20 |
BSA051 |
Management Perspectives and Organisational Behaviour |
20 |
BSA081/082 |
Quantitative Business Skills A/B |
20 |
Semester 1
Compulsory modules (20 credits)
Code |
Title |
Credits |
BSA055 |
Principles of Marketing |
10 |
BSA070 |
Financial Reporting |
10 |
Optional modules (10 credits)
Code |
Title |
Credits |
BSA010 |
Business in the Digital Age |
10 |
|
University-wide Language Programme |
10 |
Semester 2
Compulsory modules (10 credits)
Code |
Title |
Credits |
BSA065 |
Economics for Business I |
10 |
Optional modules (20 credits)
Code |
Title |
Credits |
BSA016 |
Principles of Finance |
10 |
BSA026 |
Principles of Law |
10 |
BSA053 |
Organisations in the International Context |
10 |
BSA057 |
The Marketing Mix |
10 |
BSA075 |
Introduction to Retail Management |
10 |
|
University-wide Language Programme |
10 |
Students will be required to select one or other of BSA081/082 based on their level of maths education at entry.
DEGREE MODULES
4.2 Part B
Semester 1
Compulsory modules (50 credits)
Code |
Title |
Credits |
BSB008 |
Employability and Critical Thinking Skills |
10 |
BSB010 |
Business Information Management |
10 |
BSB040 |
Human Resource Management |
10 |
BSB070 |
Management Accounting |
10 |
BSB120 |
Management Science Methods |
10 |
Optional modules (10 credits)
Code |
Title |
Credits |
BSB035 |
Sales Management |
10 |
BSB046 |
Organisation Studies |
10 |
BSB065 |
Economics for Business II |
10 |
BSB105 |
Global Brand Management |
10 |
BSB130 |
Business Programming |
10 |
|
University-wide Language Programme |
10 |
Semester 2
Compulsory modules (50 credits)
Code |
Title |
Credits |
BSB012 |
Information Systems Development |
10 |
BSB014 |
Programming for Business Analytics |
10 |
BSB100 |
Operations Management |
10 |
BSB110 |
Data Analysis for Management |
10 |
BSB150 |
Business Ethics and Corporate Social Responsibility |
10 |
Optional modules (10 credits)
Code |
Title |
Credits |
BSB015 |
Company Law |
10 |
BSB027 |
Financial Markets and Derivatives Fundamentals |
10 |
BSB052 |
International Management |
10 |
BSB087 |
Vocational Psychology |
10 |
BSB125 |
Retail and Service Operations |
10 |
BSB135 |
Consumer Behaviour |
10 |
BSB127 |
Digital Marketing |
10 |
|
University-wide Language Programme |
10 |
4.3 Part I
Candidates pursue one of the following streams:
i) Placement Stream
Candidates will undertake an appropriate business placement.
ii) Study Abroad Stream
Candidates will study at one of the School of Business and Economics approved academic institutions.
iii) Split Stream
Candidates will undertake an appropriate business placement for half the year and will study at one of the School of Business and Economics approved academic institutions for the other half of the academic year.
4.4 Part C
Semester 1
Compulsory modules (40 credits)
Code |
Title |
Credits |
BSC071 |
Managing Big Data |
10 |
BSC089 |
Leadership and Professional Development |
10 |
BSC165 |
Business Forecasting |
10 |
BSC190 |
Web Analytics |
10 |
Optional modules (20 credits)
Group 1 Modules |
||
Code |
Title |
Credits |
BSC063 |
Decision and Efficiency Analysis |
10 |
BSC068 |
Consulting for Decision Making |
10 |
BSC070 |
Technology in Business and Society |
10 |
ISC027 |
Information and Knowledge Management |
10 |
Group 2 Modules |
||
Code |
Title |
Credits |
BSC015 |
Corporate Finance |
10 |
BSC030 |
Corporate Governance |
10 |
BSC100 |
Advanced Interpersonal Skills |
10 |
BSC105 |
International Human Resource Management |
10 |
BSC115 |
International Marketing |
10 |
BSC132 |
Small Business Issues |
10 |
|
University-wide Language Programme |
10 |
Semester 2
Compulsory modules (40 credits)
Code |
Title |
Credits |
BSC055 |
Global Strategic Management |
20 |
BSC191 |
Data Mining for Business |
10 |
BSC193 |
Databases for Business Analytics |
10 |
Optional modules (20 credits)
Group 1 Modules |
||
Code |
Title |
Credits |
BSC064 |
Business Optimisation |
10 |
BSC067 |
Simulation for Decision Support |
10 |
BSC072 |
Strategic Information Management |
10 |
BSC136 |
Enterprise Resource Planning |
10 |
Group 2 Modules |
||
Code |
Title |
Credits |
BSC018 |
Behavioural Finance |
10 |
BSC024 |
International Economics |
10 |
BSC059 |
Business and Entrepreneurialism in Post-Conflict Spaces |
10 |
BSC080 |
Analysing Careers |
10 |
BSC084 |
Contemporary Work in a Changing Society |
10 |
BSC117 |
Services Marketing |
10 |
BSC124 |
Marketing Communications |
10 |
BSC134 |
Business Planning for New Ventures |
10 |
BSC194 |
Project Management |
10 |
|
University-wide Language Programme |
10 |
** Over Semester 1 and Semester 2 AT LEAST 20 credits must be chosen from Group 1 (Grp 1) **
Various Semester 2 modules may have a pre-requisite module in Semester 1 of Part C.
5. Criteria for Progression and Degree Award
In order to progress from Part A to Part B and from Part B to C and to be eligible for the award of an Honours degree, candidates must satisfy the minimum credit requirements set out in Regulation XX.
6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification
Candidates’ final degree classification will be determined on the basis of their performance in degree level Module Assessments in Parts B and C, in accordance with the scheme set out in regulation XX. The average percentage marks for each Part will be combined in the ratio Part B 25: Part C 75, to determine the final overall percentage mark for the Programme (the Programme Mark).