Programme Specification
BA (Hons) Graphic Communication and Illustration
Academic Year: 2019/20
This specification provides a concise summary of the main features of the programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if full advantage is taken of the learning opportunities that are provided.
This specification applies to delivery of the programme in the Academic Year indicated above. Prospective students reviewing this information for a later year of study should be aware that these details are subject to change as outlined in our .
This specification should be read in conjunction with:
- Reg. XX (Undergraduate Awards) (see
- Module Specifications
- Summary
- Aims
- Learning outcomes
- Structure
- Progression & weighting
Programme summary
Awarding body/institution | 天堂视频 |
Teaching institution (if different) | |
Owning school/department | School of the Arts, English and Drama |
Details of accreditation by a professional/statutory body | |
Final award | BA (Hons) / BA (Hons) + Diploma in International Studies / BA (Hons) + Diploma in Professional Studie |
Programme title | Graphic Communication and Illustration |
Programme code | ACUB44 |
Length of programme | The duration of the Programme is six or eight semesters. Candidates following the four year sandwich programme are required to spend the third academic year undertaking professional training leading to the Diploma in Professional Studies (DPS) or undertaking a year鈥檚 study abroad leading to the Diploma in International Studies (DIntS), in accordance with Senate Regulation XI. The third academic year (Part I) occurs between part B and part C. |
UCAS code | W900, W901 |
Admissions criteria | BA - BA+DPS/DIntS - |
Date at which the programme specification was published | Wed, 17 Jul 2019 17:16:11 BST |
1. Programme Aims
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To develop flexible thought processes including critical, analytical, lateral and sequential design thinking, that afford students opportunities to explore ideas or concepts in depth.
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To identify, develop, and synthesize specialist materials, processes and techniques, in relation to studio craft through a range of current and emergent analogue and digital media including opportunities to bring information and ideas together from relevant alternative topics.
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To initiate research leading to creative professional practice in Graphic Communication and Illustration.
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To prioritize elements of the visual and verbal interface for communications effectiveness; including drawing, typography, sequential and narrative design and emergent media, through research, ideation, communication and elicitation.
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To produce expressive, reflective and professional practitioners who understand audience needs.
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To discuss and evaluate personal and group outcomes in relation to economic, vocational, ethical, sustainability and global contexts.
2. Relevant subject benchmark statements and other external reference points used to inform programme outcomes:
The Benchmark Statement for Art and Design
The Framework for Higher Education Qualifications
The QAA Policy Statement on a structured and supported process for personal development
3. Programme Learning Outcomes
3.1 Knowledge and Understanding
On successful completion of this programme, students should be able to:
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Integrate basic approaches to visual research.
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Articulate the functions of graphic communication and illustration.
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Appreciate the functions of historical and critical studies in Art and Design.
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Synthesise the social, cultural and economic roles of the subject.
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Locate their work within relevant environments for audiences.
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Adopt and adapt appropriate practical solutions to design problems.
- Select and apply subject competncies within a global context.
3.2 Skills and other attributes
a. Subject-specific cognitive skills:
On successful completion of this programme, students should be able to:
- Process visual research through ideation, communication and elicitation.
- Identify and critically discuss the definitions and functions of images, texts, practices and objects in Art and Design.
- Demonstrate critical and creative skills, and to apply them in the formulation and appraisal of methodologies for problem solving.
- Negotiate and pursue specialised areas of study using relevant resources provided to support their learning such as workshops, labs and the Library.
- Students will receive timely specialist feedback on all assessed work following each assessment point to help them critically locate personal practice within the wider creative and global arena.
b. Subject-specific practical skills:
On successful completion of this programme, students should be able to:
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Experiment with materials, processes and technology.
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Employ effective design strategies and methods to express ideas.
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Evaluate and negotiate individual and group roles and functions within a range of interdisciplinary practice models as part of their learning community.
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Diagnose and solve a variety of visual problems relevant to current and emergent environments and audiences.
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Identify design problems and develop and express appropriate practical design solutions.
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Produce work that demonstrates critical, creative, technical and practical skills equating with professional and business practice within a global context.
c. Key transferable skills:
On successful completion of this programme, students should be able to:
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Engage in critical discussion relevant to the discipline about the relationship between theory and practice.
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Foster accountability, ambition, opinion, innovation and resourcefulness within individual and group working.
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Demonstrate an awareness of the role of social, cultural and economic factors in relation to their own and others’ work.
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Organise, present and communicate ideas and arguments orally, visually and in written form.
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Demonstrate the ability to communicate, manage and appraise projects with autonomy and initiative.
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Understand the significance of international professional practice and apply an awareness of global perspectives and transcultural considerations.
4. Programme structure
4.1. Part A - Introductory Modules
Code |
Title |
Module Weight |
Sem |
status |
SAA801 |
Visual Research in Practice |
40 |
1 |
Compulsory |
SAA921 |
Drawing: Discourses and Debates |
20 |
1 |
Compulsory |
SAA802 |
Visual Methods in Practice |
40 |
2 |
Compulsory |
SAA922 |
Introduction to Modern and Contemporary Art and Design |
20 |
2 |
Compulsory |
4.2 Part B - Degree Modules
Code |
Title |
Module Weight |
Sem |
status |
SAB803 |
Content and Context: Society, Culture and Economy |
40 |
1 |
Compulsory |
SAB804 |
Locating Practice: Interpreting Environments and Audiences |
40 |
2 |
Compulsory |
SAB932 |
Visual Culture: Histories and Theories |
20 |
1 |
Compulsory
|
Students must choose a 20 credit module from the indicative options.
Optional modules will be available in the following subject areas:
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History of Art, Architecture and Design
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Visual Culture
-
Arts Management
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English, Drama, Publishing and Creative Writing
In the 2019-2020 academic year the available modules will be:
Code |
Title |
Module |
Sem |
status |
SAB933 |
Material Culture |
20 |
2 |
Option |
SAB934 |
Fashion Theory |
20 |
2 |
Option |
SAB935 |
Creative Dissent: Protest, Activism and Art |
20 |
2 |
Option |
SAB937 |
Experiential Design: Body Adornments and New Technologies |
20 |
2 |
Option |
SAB938 |
Arts Management |
20 |
2 |
Option |
EAB012 |
African American Culture |
20 |
2 |
Option |
EAB017 |
America at War |
20 |
2 |
Option |
EAB065 |
Psychiatric Stories: Madness in Literature and Culture | 20 | 2 | Option |
EAB401 |
Culture, Society and Technology |
20 | 2 | Option |
EAB713 |
Making it new: modernist avant-garde art, literature and culture |
20 |
2 |
Option |
EAB809 |
From Print to Digital: Publishing Revolutions |
20 |
2 |
Option |
4.3 Part I – Year Out (Four year Programme only)
Code |
Title |
Module Weight |
Sem |
status |
SAI001 |
Industrial Training Placement |
120 |
1&2 |
Optional |
SAI002 |
International University Placement |
120 |
1&2 |
Optional |
Students choose one of the above options
4.4 Part C - Degree Modules
Students choose either Route A or Route B in Semester One
Route A
Code |
Title |
Module Weight |
Sem |
status |
SAC809 |
Focusing Directions in Graphic Communication and Illustration Practice |
20 |
1 |
Compulsory |
SAC940 |
Art and Design Dissertation |
40 |
1 |
Compulsory |
Route B
Code |
Title |
Module Weight |
Sem |
status |
SAC807 |
Synergising Directions in Graphic Communication and Illustration Practice | 40 | 1 | Compulsory |
SAC808 |
Industrial Intelligence in Graphic Communication and Illustration Practice | 20 | 1 | Compulsory |
Semester Two
Code |
Title |
Module Weight |
Sem |
status |
SAC806 |
Destinations in Graphic Communication and Illustration Practice |
60 |
2 |
Compulsory |
5. Criteria for Progression and Degree Award
5.1 Criteria for Progression and Degree Award
In order to progress from Part A to Part B, from Part B to C, and to be eligible for the award of an Honours degree, candidates must satisfy the minimum credit requirements set out in Regulation XX
Provision will be made in accordance with Regulation XX for candidates who have the right of reassessment in any Part of the programme to undergo re-assessment in the University's special assessment period.
6. Relative Weighting of Parts of the Programme for the Purposes of Final Degree Classification
Candidates' final degree classification will be determined on the basis of their performance in degree level Module Assessments in Parts B and C in accordance with the scheme set out in Regulation XX. The average weighted mark for each Part will be combined in the ratio Part B 20 and Part C 80 to determine the final percentage mark.