Serving All Urban Consumers
A marketing approach to water services in low- and middle-income countries
These books are a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers – including the poor – through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of a marketing and commercial approaches.
Kevin Sansom, Sam Kayaga, Richard Franceys, Cyrus Njiru, Sue Coates and Srinivas Chary
Book 1 – Guidance for government’s enabling role
112pp. (297/210) 2004 ISBN: 978 1 84380 054 5
|
Kevin Sansom, Richard Franceys, Cyrus Njiru, Sam Kayaga, Sue Coates and Srinivas Chary
Book 2 – Guidance notes for managers
252pp. (297/210) 2004 ISBN: 978 1 84380 055 2
|
Sue Coates, Kevin Sansom, Sam Kayaga, Srinivas Chary, A.Narender and Cyrus Njiru
Book 3 – PREPP: Utility consultation with the urban poor
111pp. (297/210) 2004 ISBN: 978 1 84380 056 9
| Purchase in print
Cyrus Njiru and Kevin Sansom
Book 4: Sample strategic marketing plan for water services in Mombasa and the Coast region
122pp. (297/210) 2004 ISBN: 978 1 84380 057 6
| Purchase in print
Sam Kayaga and Kevin Sansom
Book 5: Sample strategic marketing plan for water services in Kampala City, Uganda
112pp. (297/210) 2004 ISBN: 978 1 84380 058 3
| Purchase in print
A. Narender, V. S. Chary and Kevin Sansom
Book 6: Sample strategic marketing plan for water services in Guntur, India
60pp. (297/210) 2004 ISBN: 978 1 84380 059 0
| Purchase in print
