11 Feb 2021
CSM Publishes Two of the Most Influential Service Research Articles
Recently, Furrer et al. (2020), published an article that aimed at answering, among other things, the following research question: which articles have most influenced the evolution of service research in the past 27 years?
We are pleased to announce that two articles on the list of the most influential service research articles were co-authored by Prof Thorsten Gruber, Director of CSM. The two articles, which came in 25th and 36th place, out of 3177 articles, are:
Edvardsson, B., Tronvoll, B. and Gruber, T. (2011).Journal of the Academy of Marketing Science, 39 (2), 327-339.
Bolton, R., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., Komarova Loureiro, Y. and Solnet, D. (2013).Journal of Service Management, 24 (3), 245-267.
The Furrer et al. (2020) article can be found .